Should My Aspiring Content Creator Pal Cease Using Me for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it comes like a surprise: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Often I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our friendship has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.

I appreciate that she has helped me with my design career, but I resist our friendship to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but at times it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me smiling with another. It’s so silly. It's crucial her to recognize that our decade-long friendship still has boundaries. I love being with her, but I also desire to experience it without being recorded, edited, or posted for an audience. I am not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I look up to people on social platforms who pull off that aesthetic of casual, DIY film-making.

Content creation is my version of engaging with life: noticing the details, sharing them with an viewership that values the art behind it. It's never my aim to make my friend uncomfortable. Taking her to industry events was my method of offering access, providing her a chance to witness exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the work we make together can get us: an opening. I understand not all people likes being on camera, but sometimes spontaneity is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but companions support one another in minor capacities. My assumption was filming a short video here or there would be fun for Beth. Creativity thrives in collaboration, and having my friend around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I would never deliberately embarrass her. But filming together occasionally is part of how I document our shared experiences.

I cherish our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Clearly content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is content. She must to honor Beth’s privacy.
Another reader, 26

She may enjoy making content and displaying her life online, but it’s not for everyone. It was kind she has assisted Beth’s career, but she must to hear what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your relationship. Create some real memories, where genuine feelings are stored, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting defined limits around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Amanda Vang
Amanda Vang

Award-winning journalist with over a decade of experience covering international affairs and investigative reporting.